Advertisers pay up to $8 million for a 30-second Super Bowl spot

American brands return to tradition, celeb and gratisafhalen.be cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is restoring its iconic workhorse Clydesdales for a Super Bowl advertisement that the developing business states celebrates the "grit and determination" of the American spirit.

The Budweiser industrial marks a return to custom, after a dreadful social networks promotion for its Bud Light brand name in 2023 including transgender influencer, Dylan Mulvaney, sparked calls for wiki.die-karte-bitte.de a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author of a book about Super Bowl ads. "Everybody enjoys the Clydesdales."

The go back to safe, familiar and nostalgic ground represents a pattern among some marketers for valetinowiki.racing this year ´ s Super Bowl LIX, a rematch between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are to lean on humor, star and warm referrals to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will look for to take advantage of the most significant telecasted occasion of the year, bringing artificial intelligence into the homes of millions of Americans.

"We ´ re all in this good, pleased location, and wish to be entertained," said Gartner analyst Nicole Denman Greene. "So, to insert your brand name because minute of fandom ... you have to deliver creative that is resonant with that audience."

Super Bowl advertisers are flashing serious star power, forum.tinycircuits.com with an approximated two-thirds of the commercials including celebrities.

Meg Ryan and Billy Crystal reenact their well-known deli scene from the 1989 romantic funny "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that likewise consists of a short look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, asteroidsathome.net Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also show up in the 30-second spots.

OpenAI, the business behind ChatGPT, is expected to air its very first commercial during the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million reward for asking questions during the game.

Greene said AI companies are seizing on the Super Bowl ´ s reach to resolve customer anxiety about the fast-evolving innovation.

"All of the ads I have actually seen-- and I can't wait to see all of the imaginative-- it's more about making people see how they can be more productive, and how their lives could be much better," said Greene. "I don't understand if that's going to remove the worry, because, as people find out more about the capabilities, we're seeing in the data, that they get less certain."

This year ´ s game will have less vehicle commercials than in previous years. Stellantis is the only car manufacturer to announce a Super Bowl advertisement, in which star Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and snacks return. They will share screen time with newbie venture capital-backed Liquid Death, the canned water brand archmageriseswiki.com name that purchased its first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien kidnapping.

"It ´ s off the scale on amusing, on interest," said Sean Muller, creator and chief executive of TV marketing measurement firm iSpot.TV. "People like the ad." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)