Advertisers pay up to $8 million for a 30-second Super Bowl spot

American brand names return to custom, star and cheer

OpenAI and Perplexity capitalize on the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is reviving its renowned workhorse Clydesdales for a Super Bowl ad that the developing business states commemorates the "grit and decision" of the American spirit.

The Budweiser business marks a go back to tradition, after a devastating social media promo for its brand oke.zone name in 2023 featuring transgender influencer, classihub.in Dylan Mulvaney, triggered require a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, morphomics.science a marketing professor at Villanova ´ s School of Business and asteroidsathome.net author of a book about Super Bowl ads. "Everybody loves the Clydesdales."

The return to safe, familiar and sentimental ground represents a trend among some advertisers for wiki.snooze-hotelsoftware.de this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, star and warm recommendations to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will seek to capitalize on the greatest televised event of the year, bringing expert system into the homes of millions of Americans.

"We ´ re all in this excellent, delighted place, and desire to be entertained," said Gartner analyst Nicole Denman Greene. "So, to insert your brand because moment of fandom ... you have to provide imaginative that is resonant with that audience."

Super Bowl advertisers are flashing serious star power, with an approximated two-thirds of the commercials including celebs.

Meg Ryan and Billy Crystal reenact their popular deli scene from the 1989 romantic comedy "When Harry Met Sally," in a business for Hellmann ´ s mayonnaise that also includes a brief appearance from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, ura.cc Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also show up in the 30-second spots.

OpenAI, the business behind ChatGPT, is anticipated to air its very first commercial throughout the Super Bowl, bringing the race for annunciogratis.net expert system supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that provides a $1 million prize for asking questions during the video game.

Greene said AI business are taking on the Super Bowl ´ s reach to resolve customer anxiety about the fast-evolving innovation.

"All of the ads I've seen-- and I can't wait to see all of the innovative-- it's more about making people see how they can be more efficient, and how their lives could be much better," said Greene. "I do not know if that's going to eliminate the worry, because, as people discover more about the capabilities, we're seeing in the data, that they get less certain."

This year ´ s video game will have fewer cars and truck commercials than in previous years. Stellantis is the only car manufacturer to reveal a Super Bowl advertisement, in which actor Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and snacks return. They will share screen time with beginner venture capital-backed Liquid Death, the canned water brand name that purchased its very first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

So far, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien kidnapping.

"It ´ s off the scale on funny, on interest," said Sean Muller, creator and president of TV marketing measurement firm iSpot.TV. "People like the ad." (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)